Free People February Catalog

Free People's February catalog is here, and this month it stars none other than the fiercely beautiful Freja Beha Erichsen. I love her name, it has such a nice ring to it. For the book's concept, Freja takes on each of the brand's imaginary "girl types": Candy, Meadow, Ginger, Lou, and Molly – who is now being introduced to the public for the very first time. The fashion changes with each girl, from Lou's graphic tees and sporty touches, to Candy's polar opposite frilly and flirty dresses. Photographer Joshua Allen captured Freja as she embodies the free-spirited nature of each persona. Accompanying the photographs, Free People put together a behind-the-scenes video set to Mal Blum's track, "New Years Eve," that's pretty cool. For all you Free People fans, I'll try my best to post these lookbooks each month moving forward. Enjoy!
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